What makes Loma unique is the belief that it’s not just about style; but healthier, stronger, shinier hair. Loma hair care products are high performing with naturally healing, organic ingredients and essential oil based fragrances that embrace this belief. All at a price that rivals retail outlets while delivering performance that far exceeds them! Loma is made in the USA, we print our own bottles, blend our own products and fill our own bottles! This process makes Loma one of the last independently owned and operated brands in the professional beauty industry actually manufacturing 100% of its own products. Each product is hand crafted in small batches ensuring purity. Nothing is outsourced to keep prices affordable and reasonable.